Prada Storefront

Prada Storefront

I’m camped out in the van here in Marfa Texas. It is so cold I can see my breath even in the darkness. A flashing arrow sits by the streets, and shines through the cracks in my windows reflectix . I remind myself of all the driving I have to do today and force myself out beneath my warm sleeping bag. I didn’t plan this trip on much detail, I usually don’t. But one stop I’m so excited for is only 37 miles away. 

The store front is located North West of Marfa, in the tiy town of Valentine

The Prada Marfa is a permanently installed sculpture by artists Elmgreen and Dragset. It is located outside of Marfa Texas and acts of one of Americas most bizarre off beat attractions. 

Prada Marfa was meant to be a “pop architectural land art project.” Built of a biodegradable adobe-like substance, the building is meant to slowly melt back into the Earth, serving as a surrealist commentary on Western materialism. Interesting, then, that Miuccia Prada herself was consulted on the project, handpicking the merchandise for the stores interior, and allowing Elmgreen and Dragset to use the Prada logo. Prada Marfa’s grand opening occurred on October 1st, 2005. 

A Prada store in the middle of the desert… Really makes you questions what’s important. 

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